Maybe in some things but as for OPMs, we have first hand knowledge that the best OPMs are not always the biggest nor are the best OPMs the smallest. Every OPM is different and we are here to help you make a more informed decision.
Myth: Bigger is Better.
Not true. A lot of OPM agencies think the bigger they get the more value they will add as an OPM. Once an OPM gets too big, they may lose personality or accountability to brands they focused on in the past. They sometimes fill roles with junior level associates who learn the ropes using your brand and marketing content as an education. When OPM owners get corporate, they can lose dedication and the reason why advertisers chose them in the first place. Some of the best OPM agencies have less than 10 clients.
Myth: Niche OPMs will provide expertise.
This is at times true but be careful. Niche doesn’t always mean small. A lot of smaller OPM agencies are hustling new business and when your brand is competing with attracting more business, your marketing material usually take a back seat. Tread lightly here. Niche OPMs can be the best of the best but may also slow down the effectiveness or your online marketing growth.
So what is the best size?
There isn’t one. When choosing an OPM, do not focus on size. Start a real conversation and learn about how they will market your brand. Learn what other brands they represent? Sometimes a powerhouse OPM is the way to go if you want a company with tons of experience and can level up your revenue fast. Other times a more boutique OPM may be the strategic play, focusing on branding and becoming more of a dedicated resource. The best advice we can give it to make sure you interview a handful of OPMs and if you are not getting the answers or response level you think you should as a prospective client, take your business elsewhere.